VANS 50 Years

Redfining an icon. This proposed shoe and apparel line is inspired by the Op Art movement in the '60s, which was in full swing when Vans was born. To pay homage to the classic brand in a new way, I took the iconic VANS checkerboard and gave it an optical twist. I applied my concept across shoes, apparel, and print collateral.

*Accepted design concept


Client: Vans

Skills: Color theory
           Brand Management
           Custom Pattern Design
           Material Sourcing
           CMF: Color, Materials + Finishes
           Management presentation