VANS 50 Years
Redfining an icon. This proposed shoe and apparel line is inspired by the Op Art movement in the '60s, which was in full swing when Vans was born. To pay homage to the classic brand in a new way, I took the iconic VANS checkerboard and gave it an optical twist. I applied my concept across shoes, apparel, and print collateral.
*Accepted design concept
Client: Vans
Skills: Color theory
Brand Management
Custom Pattern Design
Material Sourcing
CMF: Color, Materials + Finishes
Management presentation
Apparel
