The Democratic Party rebrand

The Democratic Party is one of the two major contemporary political parties in the United States, along with the Republican Party. They strive to make a better America for all citizens, aiming to increase the number of jobs, achieve equal pay, attain affordable education and health care, advance human rights, and promote clean and sustainable energy. The Democratic Party is about all citizens getting an equal shot playing by the same rules.  

The brand strategy includes a strong and bold advertising campign that is impactful to the mass public to engage a broader audience about the core values and issues to the Democrats.

           

 

Client: Self-Initiated

Skills: Color Theory
           Brand Identity
           Typography
           Logo Development
           Brand Guidelines
           Advertising Campaign
           Voter Registration
           Marketing Assets
           Social Channels

 
IMG_5663 web.jpg
IMG_5667 web copy.jpg
 
Final_Democrat_Symbol_TAGLINE
 
 

The goal of the Unite America ad campaign for The Democratic Party is to quickly grab citizens attention showing the important issues to the Democrats and what they stand for. Also encouraging to get citizens to get out and vote. These ads are stategically placed in areas of highly populated urban areas. 

 

Get Out and Vote campaign is to encouage and educate citizens to register to vote. It is important to have your voice heard whether you are a Democrat, Repbulican or anything in-between. I have designed permanent spaces that are specifically for voter registration, voter education and volunteering. These spaces are strategically placed in urban areas

 
10_badge_pin.jpg

To stand out in such a place the message needs to be bold, clean and strong. Having all caps help enphasise the importantance and is attention grabbing. Also to help with the attention grabbing of the ads typography is set on a stark white or deep blue background.

 

that have high foot traffic such as indoor and outdoor malls. I have also designed a more mobile version of the voter registration. Consists of a couple banners, a representative and registration infomation. These mobile pop-up voter registration booths can be placed virtually anywhere such as certain county’s farmers markets and events.